To achieve its goal of advocating healthy living, this hospital established a wellness organization responsible for implementing wide-reaching wellness programs. Over the years, its encouragement of entrepreneurialism and lack of coordination resulted in a miscellany of initiatives, many of which were rarely used by employees and patients.
The client not only needed insight into how to better organize programs into a coherent and integrated whole but also wanted to know if there was value in commercializing its programs.
KPMG LLP’s (KPMG) strategic rationalizations, benchmarking, journey mapping, and redesign recommendations helped the client:
KPMG’s Strategy group helped the client strategically organize and categorize its wellness offerings and evaluate the business case for commercializing its wellness program in the community.
Simultaneously, KPMG’s Experience Design and Engineering group conducted deep-dive journey maps into what hospital employees most valued in wellness programs and participated in design activities for the short list of continuing programs.
Wellness programs can increase employee productivity, boost morale, reduce stress, and, by proxy, increase your profitability. While you may think your employees are interested in healthy tacos and a centrally located gym, you may be surprised to learn their top desire is social and behavioral health support. To ensure your wellness programs deliver the intended value, you must develop them based on your employees’ stated needs and desires.
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