2022 KPMG U.S. Technology Survey Report
Tech maturity leaps forward as enterprises navigate uncertainty
To compete in this new reality, businesses will need to rethink customer experience in a connected and digital world. Every part of the marketing, sales and servicing journey counts. The overall experience will decide if a customer is going to choose your product or service, purchase it again or recommend it to a friend.
At KPMG, we combine our expertise in financial analysis with a research-based understanding of customers to help you develop a customer experience strategy that drives financial performance.
Today’s customer is less predictable than ever. How will you connect with the future customer?
