Get the most value from your marketing spend

Managing marketing investments has become both more difficult and more vital. With an average of 9.2%* of a company’s revenue spent on marketing, it is often the second-largest line item in a company’s budget – with spend spread across channels, tactics, partners, external vendors, technology infrastructures, and in-house resources. And though the marketing function is critical, it tends to be the least examined in how well its dollars are being put to work.​

We believe the future belongs to firms that effectively manage and measure marketing spend with real-time visibility. Marketing Plan & Spend Management is a strategic capability which will differentiate marketing winners from their competition. 

* Source: The CMO Survey, September 2023 (cmosurvey.org)

KPMG Customer Advisory can help. We understand that developing an effective marketing plan and spend management strategy is critical to driving growth and staying competitive in today's market. We work closely with marketing leaders to identify and prioritize efficiencies throughout the marketing value chain, increase spend transparency, and repair the disconnect between marketing strategy, planning, and execution.