Business analytics

Becoming a data-driven organization starts with developing a comprehensive strategy around use of data and analytics to achieve transformational and sustaining competitive advantage.

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Strategy lags as companies aggressively move to develop technology

Research highlights from “Data and Analytics: A New driver of performance and valuation”.

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Analytics enables a shift of focus from simply delivering data to establishing a business analytics approach for evolving to an intelligent enterprise.

Organizations make decisions based on analysis of data to:

  • Create plans, explore alternatives and understand trade-offs
  • Monitor operational and financial performance
  • Drive day-to-day operational processes, allocate capital and resources
  • Predict future outcomes
  • Respond to changes in business conditions

Analytics represents the ability to acquire, consolidate and transform simple data into relevant information, allowing knowledge to drive business decisions and actions. But extracting actionable information from data grows more difficult as data volumes continue to swell. Decades of technology innovation have focused on moving businesses beyond reliance on spreadsheets, yet manual and offline tools continue to underpin critical management decision making and reporting.

KPMG can help you capitalize on the value of your data – including real time, historical and predictive insights – to support strategic, tactical and operational decisions.