Service

Marketing consulting

Create an effective conversion funnel while scaling performance and managing spend.

Jason Galloway

Jason Galloway

Principal, Advisory Customer Solutions, KPMG US

+1 314-244-4102

Julio J. Hernandez

Julio J. Hernandez

Global and U.S. Customer Advisory Lead, KPMG US

+1 404-222-3360

The world has changed irrevocably. Face-to-face customer experiences have declined, the customer has become the new place of business, and marketers are now key drivers of customer acquisition and retention.

Now is the chance to make marketing future ready. Every element of the strategy must be intentional, and every investment must be balanced against expectations to create an immersive digital experience that builds trust and converts leads.

But succeeding at that task in today’s economic climate requires a dramatic transformation in your marketing operating model. This won’t be a case of simply tweaking your channel spend or investing in a ‘silver bullet’ MarTech stack. Instead, success will depend on financial acumen, data-driven customer insights, a strategically structured tech stack, and an agile operating model that is fully integrated across the front office and beyond.

So, let’s start the conversation. Where will you start your marketing transformation journey?

  • Rethink your operating model
  • Invest strategically in your MarTech
  • Refine your plan and spend management
  • Evaluate your sourcing and agency management

 

Learn about our alliances

KPMG and Aprimo

Together, we help enterprises employ solutions to modernize planning and spending, optimize workflow and streamline digital asset management

 

Learn more about our alliance

KPMG and Salesforce

By tying the front office to the rest of the organization, KPMG and Salesforce help you deliver exceptional customer experiences.

 

Learn more about our alliance



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