Marketing transformation and technology

Marketing organizations face constant pressure to develop data-backed, customer-centric strategies that generate a return on investment, drive growth, and enhance customer loyalty. Today’s marketing leaders are required to apply a fiscal discipline mindset to determine how to allocate their brand spend most effectively, optimize their customer experience despite competing priorities, create meaningful interactions, drive visitors down the conversion funnel, and scale their marketing efforts.

KPMG can help your marketing organization effectively engage customers by capitalizing on key market trends, leveraging innovative technology, harnessing the proliferation of data sources, optimizing marketing processes, and achieving excellence in marketing execution. Some potential benefits of taking a customer-centric approach to marketing include:

• improved customer life cycle management that drives loyalty and increases wallet share
• increased revenue from expanding the reach of marketing to new channels and underserved customer segments
• enhanced clarity of brand promise
• cross-channel content and conversation strategies
• bespoke customer experiences, greater customer satisfaction, and increased customer advocacy
• stronger return on marketing investments
• optimized expense to revenue ratio for sales and marketing.

Read our articles below to learn more about moving marketing forward.