KPMG Connected Enterprise  

Want a higher lifetime customer value? Offer satisfying purchase experiences through both physical and online locations.

Customer expectations are ever evolving. Can your operating model adapt quickly enough?

Core operations deliver the customer experience.

Customer experience should be at the top of the IT agenda.

The CMO can be the true connector of the C-Suite on customer-centricity.

Tomorrow’s consumer is less predictable than ever. How will you connect with the future customer? 

February 16, 2019

Today’s marketers need creative and financial experience or risk being replaced by chief revenue or growth officers. The CFO can help.

February 15, 2019

CMOs need to work with their CFOs to agree on a set of quantifiable marketing metrics that are relevant, insight-driven, and reliable.

February 15, 2019

CMOs need to work with their finance and procurement counterparts to understand the factors that optimize marketing spend and increase return and efficiency.

February 15, 2019

Brand loyalty. Lower costs. Increased sales and profits. Collaboration between CMOs and CFOs drive more effective value-based marketing solutions.

July 11, 2018

Rethink models for ordering, fulfillment and returns to increase customer lifetime value.

July 09, 2018

Know me: The key to an individualized, personal customer experience.

June 08, 2018

Based on extensive research, KPMG has developed a framework to help companies identify, understand and respond to today’s changing customer.

June 07, 2018

Explore key challenges and success factors for connecting with customers in the telecommunications industry.

June 06, 2018

Explore key challenges and success factors for connecting with customers in the CPG and retail industries.

July 23, 2019

A KPMG commissioned study reveals technical, organizational and strategic priorities to enhance customer experience and trust.

April 04, 2018

The customer experience is about to become the new battleground.

April 03, 2018

You’ve invested in omnichannel capabilities, but are you neglecting others?

February 23, 2018

Explore eight capabilities of connected enterprises for meeting customer expectations.

October 01, 2017

Master the economics of the CX journey: Determine the value of your investments while still delivering a winning customer experience.