Connect to growth. Connect to your consumers, directly.

Uncover new value as you transform your direct-to-consumer connections with KPMG.

Your touch point for growth

To thrive in today’s world you need to connect directly with consumers.

KPMG can help you reach them, faster. We’ll unlock the value you gain, in new business and greater customer loyalty, by being in virtual touching distance of them.

We’ll help business leaders define the goals that matter, so you can monitor progress and adjust your consumers’ experience to keep business on course.

We’ll empower you to reach consumers, by providing you with actionable advice and practical solutions that connect people, processes and technology across your organization.

By being connected to consumers directly, powered by technology to scale faster and trusted by stakeholders to balance risk, you can be ready for the challenges ahead and drive your transformation to become a direct-to-consumer market leader.

 
 

KPMG INSIGHTS

Enhancing direct-to-consumer connections

Executives have high hopes for growth, but value remains elusive

Client stories

Consumer and retail businesses like yours are gaining a competitive edge by connecting directly to consumers. 

Global pet food producer

Creating a new platform for growth

  • Client challenge
  • Approach
  • Benefits to client
  • Why KPMG?

Client challenge

In a changing market, pet owners were buying online rather than using the company’s traditional brick and mortar channels of veterinarian offices and pet stores. 

Approach

KPMG helped them introduce two modern digital commerce platforms that enabled pet owners to purchase directly from veterinarians for home delivery.  

Benefits to client

In first eight months the platform exceeded expectations with more than 10,000 end-customer sign-ups, increasing average order size and expanding the market opportunity.  

Why KPMG?

Our diverse skills, market experience and understanding of the process complexities led the transformation to connected commerce. A digital platform made it easier to introduce new products, deliver the experiences consumers expect and unlock greater value and revenue.


 

Global bakery products supplier

Redefining the business ingredients for success

  • Client challenge
  • Approach
  • Benefits to client
  • Why KPMG?

Client challenge

The 100-year-old business needed to transform itself to overcome the difficulties of continuous market disruption and changing customer buying behaviours.

Approach

By adopting a KPMG Connected Enterprise strategy and Powered Enterprise implementation, this leading baked goods manufacturer/distributor was able to deliver enterprise-wide digital transformation uniting people, processes and technology. 

Benefits to client

Identifying efficiencies that saved tens of millions of dollars lead to this business funding their ambitious journey for enterprise-wide change. This included the creation of a digital bakery platform to deliver new direct-to-consumer business initiatives.

Why KPMG?

In a time of continuous disruption, KPMG’s focus on consumer-centric innovations helped drive success and enable sustainable competitiveness. We also helped the bakery business create bold, ROI-led digital strategies for faster paths to value.


 

Wholesale distribution company

Using digital transformation to create a connected business

  • Client challenge
  • Approach
  • Benefits to client
  • Why KPMG?

Client challenge

As a highly diversified business in the food, hardware and liquor sectors, the company operated in silos with a variety of systems and time-consuming and costly manual processes.

Approach

KPMG Powered Enterprise provided the functional transformation to help the business simplify and harmonize their systems to create a more Connected Enterprise.  

Benefits to client

The company is now future-fit. It has centralized finance functions and brought together three core pillars of the business, connecting front, middle and back office, and enhancing the customer experience. 

Why KPMG?

Our success as a transformation partner was due to our depth of experience and the effective collaboration between our business and technology teams. Working together as a connected team helped exemplify the benefits of becoming a Connected Enterprise.

The connected approach

8 capabilities to meet consumer expectations

Have twice the likely impactand deliver greater value to consumers and your business, with KPMG Connected Enterprise for Consumer & Retail. The eight capabilities provide the connections and insights to make the most of direct-to-consumer opportunities.

Source: A commissioned study conducted by Forrester Consulting on behalf of KPMG

   

Insight-driven strategies and actions

Expectation: You know the consumer

Use first-party data to get better, deeper insights into consumer engagement.

Digitally enabled technology architecture

Expectation: All transactions are safe and reliable 

Create a flexible technology platform, with the highest levels of reliability, data privacy and security, to deliver the best business results.

Innovative products and services

Expectation: You have the products consumers want

Offer products that meet consumers’ specific needs.

Aligned and empowered workforce

Expectation: Knowledgeable support, when required

Develop a (globally) scalable operating model; hire and retain talent to operate the DTC business; provide the human touch and let consumers interact with people who can help them get what they want.

Seamless interactions and commerce

Expectation: To choose their own experience

Let consumers engage with you on their terms and through the channel they prefer, while delivering a consistent user experience.

Responsive operations and supply chain

Expectation: No frustrating delays

Ensure transparency and visibility as well as support to enrich the fulfilment and return experience.

Integrated partner and alliance ecosystem

Expectation: All they need is in one place

Improve the consumer experience by providing a one-stop shop, partnering with other providers as necessary.

Experience-centricity by design

Expectation: A better consumer experience

Provide personalized experiences rather than revenue moments and create stickiness through continuous engagement.

Connect with us

Matt Kramer

Matt Kramer

National Sector Leader, Consumer & Retail, KPMG LLP

+1 614-241-4666
Duleep Rodrigo

Duleep Rodrigo

National Advisory Leader, Consumer & Retail, KPMG US

+1 949-278-2899
Sam Ganga

Sam Ganga

National Consulting Leader, Consumer &Retail, KPMG LLP

+1 312-961-7289
Sunder Ramakrishnan

Sunder Ramakrishnan

Principal, Advisory, Strategy, KPMG US

+1 212-739-6328