Move it or lose it with IA

Most intelligent automation projects underway or currently in the pipeline will fail. Don’t let yours.

Two critical issues make or break your intelligent automation (IA) implementation:

  • Business leaders must create the strategy essentials, and IA is not a technology deployment but a fundamental change to the business and operating model.
  • Without a clear understanding of those key aspects, your project is doomed from the start.

So don’t let it be.

By interviewing executives from numerous industries and geographies worldwide about their deployment experiences, KPMG sought answers to important IA questions, like the best ways to integrate IA and the impact upon employees’ roles, to help your mid-market company succeed where other companies failed.


like a human


Basic process automation

  • Macro-based applets
  • Screen-level and Optical Character Recognition (OCR) data collection
  • Workflow automation
  • Process mapping
  • Self-executing


Enhanced automation 

  • Built-in knowledge repository
  • Learning capablities
  • Abilities to work with unstructured data
  • Pattern recognition
  • Reading source data manuals
  • Natural language processing


  • Cognitive automation
  • Artificial Intelligence
  • Natural language recognition and processing
  • Self-learning (sometimes self-optimizing)
  • Processing of super data sets
  • Predictive analytics / hypothesis generation
  • Evidence-based learning


like a human


KPMG focused on three main areas of IA—Robotic Process Automation (RPA), enhanced automation and cognitive automation. Most companies only experimented with RPA and applied it to legacy applications and processes, but without a transformative purpose, they cannot position themselves to become digital-first organizations and win that necessary competitive advantage in today’s technological world.

An increase on IA spending over the next decade urges companies to act quickly, especially mid-market organizations that can be left behind.

IA Marketplace Enterprise investment in the IA market

While most companies can’t keep pace with industry-wins, such as Amazon’s one-click experiences, companies can compete in this data-eat-data world with the right technology strategy and operating model to maximize opportunities and breaks through constraints.


Overcoming obstacles

Shifting the way you do business isn’t an overnight decision, and leaders find themselves challenged with the limited resources at hand. Business leaders cited the following obstacles for IA implementation:

  • Nearly two-thirds noted a lack of in-house talent.
  • About half struggled with clear goals, objectives and investment accountability.
  • About a third voiced concern over IA’s impact upon employees.
  • About one-quarter listed lack of senior management buy-in, nonstandard or incomplete end-to-end processes or uncertainty about investment levels.

Despite this, most survey participants intend to increase their IA engagement over the next three years, with a focus on RPA, cognitive computing, and data and analytics.


Get to the starting line

For a mid-market company, IA technologies provide a chance to get ahead of the competition. By embracing emerging tools and processes, a mid-market company can develop a strategic approach to IA that will create new business and operating models that yield 5X to 10X dividends. Since most organizations are in the early stages of IA integration, now is time to start your IA journey. KPMG can help you get off the ground and running, so you can take advantage of IA solutions and get ahead of your competition.



Case study: Customer service goes virtual

KPMG can deliver what your customers want, especially in this digital-first world. When a bank created a virtual assistant that needed fine-tuning, KPMG helped by designing and implementing a framework to meet customer demands. With the ability to schedule payments, provide financial advice, and respond to text and voice-driven commands, the 24-hour assistant served customers as per their individual preferences, creating the desired customer experience.


Let KPMG help you succeed where others failed

KPMG is undergoing its IA adoption process, testing the impact of implementation and seeking to gain valuable insight. We’ve piloted cognitive technologies with our audit teams to gain deeper insights, helped find multidimensional data with our strategic management function, and developed an automation platform for our tax professionals. We know how IA impacts the market and your business—because we’ve been there ourselves. Let us help you create disruption for your industry and show you the success IA can have in the mid-market.