These cyber threats test mid-market companies to stay vigilant, mitigate risk and still provide a personalized customer experience.
Mid-market companies lack the personnel who are adequately trained with appropriate skills for today’s digital environment, and without the necessary resources, vital data and sensitive information may be at risk. Coupled with tightened budgets, organizations look to automation for help keep their assets safe as well as boost their productivity. Tasking automation with the repetitive aspects of certain jobs allows mid-market companies to focus their essential personnel’s efforts and create new ways to secure their information.
Is AI on your side?
As cyber security evolves, so does malware. Cyber attackers are now using machine learning algorithms to attack more effectively, but artificial intelligence can work for mid-market companies, helping them to identify patterns or anomalies that may be malicious in origin. And as artificial intelligence (AI) is self-learning and continues to improve through simulations, it generates greater protection as it evolves.
Data privacy and protection
The times, they are changing. As new regulations, such as the European Union’s General Data Protection Regulation and California Consumer Privacy Act, arrive, cyber security efforts need to be flexible to meet the new demands.
A sustainable and effective data-protection approach infused with the core business strategy—both procedurally and culturally—reduces compliance costs and enhances consumer trust, giving a mid-market company a significant advantage over their competition.
Get personal with fraud and cyber risk
Targeting fraudulent activities and increasing customer satisfaction go hand-in-hand. Customers—especially millennials—want options and a personalized experience, and they will go elsewhere to find it. By collecting and leveraging customer data, mid-market companies can provide both a secure and personalized experience.
Implementing Identity and Access Management (IAM)
A complete digital security action plan—with perspectives on consumer, business, marketing, security and privacy—helps mid-market companies gear up for advanced authentication and identity proofing.
The weakest link in cyber security is generally the user sitting at the computer, but the right human factor strengthens the overall cyber security. After all, no single software package can defend against all cyber threats, including phishing. Mid-market cyber teams must engage advanced persistent threats year round with flexible, proactive strategies to defend the company and its digital assets.
KPMG is here to help you
As threats are relentless and persistent, your defense must be too, but mid-market companies struggle with legacy resources and insufficient personnel. Let KPMG help you create a cyber security strategy that goes beyond IT. We’ll provide guidance to help your company stack up against the competition and then excel past it with stellar compliance and customer experiences.