How strategic front-office investment drives revenue

From enhanced use of analytics to automation of workflows, cost efficiency efforts can support business resilience

Today’s highly competitive marketplace often demands that sales and marketing leadership produce optimal results with static or decreasing budgets. This starts with identifying opportunities to control costs, such as modernizing business processes and assessing technical debt.

However, a key challenge in spend management amidst uncertainty is striking the right balance between cost efficiency measures and maintaining business resilience. Front-office teams must discover new ways to optimize workflows while strengthening the infrastructure necessary for long-term growth. That entails tackling the challenges of data, analytics, front-office operations, and strategy simultaneously.

In How strategic front-office investment drives revenue, we reveal how organizations can efficiently manage costs and optimize new opportunities for growth, starting with front-office transformation.

Discover how to:

Efficiently manage costs by modernizing front-office operations
Leverage granular insights to redistribute resources efficiently
Overcome technical debt and optimize workflows

A novel approach to marketing technology: Putting value and customer first

How strategic front-office investment drives revenue

From enhanced use of analytics to automation of workflows, cost efficiency efforts can support short- and long-term business resilience.

Download now

KPMG Customer Advisory helps some of the world's leading marketing, sales, and service professionals make the right investments that deliver meaningful, sustained growth. At every step, we deliver insights that help you make decisions with precision and confidence. Together, we’ll turn opportunities into tangible, transformative results.

Let’s start the conversation.