Data as an asset

Initiate your journey to unlock data's full potential

Tremendous growth in the number of connected devices, the promise of 5G, and rapidly evolving methods of using and analyzing data have ushered in a new age of enlightenment driven by insights gained from connecting customer, strategic, and operational data.

This, combined with data storage costs at near zero and data transfer and processing costs declining, means there are near-limitless opportunities for organizations to uncover actionable insights.

Unleashing data’s power requires elevating it to the status of a strategic asset. Yet, many companies are faced with numerous challenges that prevent successful outcomes from it, including unclear rules of engagement among key technology leaders, data fluency, lengthy data curation cycles, complex and siloed system architectures across organizations. 

To capitalize on data’s potential, organizations must fundamentally change how they view and use data.

But where to begin? KPMG recommends these steps as a launching point for your own efforts.

  • create a data value proposition grounded in business imperatives
  • clarify IT function accountabilities built into the operating model
  • start your organization’s data literacy journey
  • manage the cultural shift.


To take the next steps explore our perspective on how IT leaders can launch, advance, or accelerate their organization’s journey to becoming a digital, data-driven enterprise.

Data as an asset
Initiate your journey to unlock data's full potential.


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The CIO agenda for the future of IT

Today's customers are more informed, better connected, and have higher expectations than they've ever had. To meet their needs, the IT function must become less of a standalone function and instead integrate across the business. 

Learn more about the future of IT

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The information contained herein is of a general nature and is not intended to address the circumstances of any particular individual or entity. Although we endeavor to provide accurate and timely information, there can be no guarantee that such information is accurate as of the date it is received or that it will continue to be accurate in the future. No one should act upon such information without appropriate professional advice after a thorough examination of the particular situation.