Insight

Higher purpose at KPMG

Purpose is the difference that has always made the difference.

KPMG has always been a purpose-led organization. We have a 100+ year history of doing great things and making a positive impact on the world. Yet, up until recently we had not focused on explicitly communicating or celebrating this strong sense of purpose with our people.

That all changed a few years ago when we launched our firmwide "Higher Purpose" initiative, a comprehensive effort to strengthen our employees' pride, engagement, and emotional connection to the firm. The initiative encouraged them to recognize and celebrate the meaning and positive impact of the work they do.

Our signature theme "Inspire Confidence. Empower Change." celebrates higher purpose for our people, clients, and communities. Our employees see it across print, digital and video communications, leadership speeches, social media, employee engagement activities, and in-person events.

What makes this effort unique is that it actively seeks out and promotes the specific ways that individual employees and teams make a difference through their professional work. We believe this emphasis on the specific enables us to differentiate our impact from the impact of any other organization.

We've created a cultural shift by speaking to our people's hearts as well as their heads. That gives them brand new answers to the question, “What do you do at KPMG?”

 

 

Learn more below about our "Higher Purpose" initiative.

  • Videos
  • 10,000 stories
  • Facilitation
  • Purpose - in the news

Videos

 

Videos help our employees understand the culture and legacy of our firm.

Since Day One

Our firm has a rich history of making a difference. 

 

 

Collaborative Culture

Just like an orchestra, we perform as one team.

 

 

Countless Opportunities

Our people are pursuing the American Dream.

 

 

A Century of KPMG Logos

An evolution from 1897 to today.

 

 

A Proud History

Our firm has played a key role in several important historic events.

10,000 stories

 

We challenged our people to relate the higher purpose in what they do at KPMG.  

 

Facilitation

 

We built ways for our people to engage.

10,000 Stories 

We helped our people meet the challenge of telling 10,000 stories of purpose.

 

 

Portraits of Purpose App

We help employees recognize their colleagues for the work they do to inspire confidence and empower change.

 

 

Share the Story

We encourage our people to bring the KPMG story to life while having a little fun.

Purpose - in the news

 

We captured attention for helping our people find purpose in their work.

 

Publications on KPMG's "Higher Purpose" Initiative

How an Accounting Firm Convinced its Employees They Can Change the World

Read the article on the Harvard Business Review website


 

Building a Business with Purpose (as aired on CNN)

Watch the video on YouTube


 

The Best Perk at America's Best Employers Is the One You Don't See

Read on the Forbes website


 

KPMG: Motivating Employees Through a Deeper Sense of Purpose

Read on the re:Work with Google website


 

Finding a Purpose at Work

Watch the video on the Fox Business website