Across industries, geographies and functions, businesses are aiming to turn data into insights and insights into real business value. KPMG Strategy’s research shows that few organizations fully understand the huge potential that resides within their data. Fewer still are making the right changes to their business strategy to take advantage of that potential.
Becoming a data-driven organization starts with developing a comprehensive strategy around use of data and analytics to achieve transformational and sustaining competitive advantage. Understanding how to use the right data and sophisticated analytics within an evolving business strategy can help organizations balance risk, growth and efficiency to realize a competitive advantage.
KPMG Strategy is helping leaders embed data and analytics in every aspect of their businesses, including how decisions are made, how processes are operated, and how people are enabled. With improved access to robust data and relevant insights, organizations can respond with agility to changing business circumstances, devise transformational business and operating models based on clear financial ambitions, minimize their exposure to risks across the enterprise, fine tune their merger and acquisition efforts, and ultimately sell the right products and services to the right customers.