WEBCAST

Owning digital transformation as a successful CMO

Virtual fireside chat

Only one-third of CMOs have leadership responsibility for digital transformation.1 As more successful CMOs look to join these digital leaders, they must show the C-suite how they make critical MarTech investments pay off. CMOs need to build a digital ecosystem where strategy, innovation and a data-driven approach lead to a winning customer experience. They need to get revenue flowing through the digital channel.

What sets CMOs with digital leadership apart is their demonstrated ability to partner closely with the CIO to forge a high-performing MarTech stack and digital environment. Join a fireside chat featuring Fidelity, along with KPMG, CMO Council, and Salesforce, as we share insights and experiences in creating successful CMO-CIO partnerships and the impact on MarTech performance and digital leadership.

Discussion topics will include:

  • How is today’s accelerated digital transformation changing the way Marketing partners with Technology?
  • What does a digital ecosystem look like when it’s developed through a collaborative partnership?
  • How can CMOs and CIOs work together effectively to leverage personalization data? What is the impact on customer privacy and compliance?
  • How do you maximize value from MarTech investments? How do you measure the payoff?

Featured speakers

Jason Galloway

Jason Galloway

Principal, Advisory, US Customer Advisory Leader, KPMG US

Sally Lopez

Sally Lopez

Senior director of marketing, programs and operations, CMO council

David Dintenfass

David Dintenfass

CMO & Head of Experience Design, Fidelity Investments

Brooke Forbes

Brooke Forbes

CIO, Head of Technology for Personal Investing, Fidelity Investments, Fidelity

Lidiane Jones

Lidiane Jones

EVP and GM, Digital Experiences, Salesforce

Footnotes

  1. Source: CMO Council, 2021 CMO-CIO Relationship Survey, 2021

Related content