Making martech pay off webinar

Webcast overview

Do you want higher-performing MarTech? As companies emerge from the pandemic, marketing and MarTech lie at the heart of the recovery. Our research found a strong CMO-CIO relationship generates more strategic, innovative, data-rich, and enterprise-aligned MarTech. Yet fewer than one out of four organizations have such a relationship.

What do these high-performers do differently? In this webinar, the CMO Council and KPMG explore the strategies high-performing CMOs use to build optimal CIO working relationships. Learn how to identify the implications of relationship challenges, gauge the strength of your relationship and take key steps to improve the relationship in a substantive way.

Who should attend:

This webinar is extended to executives looking for guidance on immediate actions to enhance the CMO-CIO relationship and improve MarTech efficacy and ROI.


Jason Galloway

Jason Galloway

Principal, Advisory, US Customer Advisory Leader, KPMG US

David Tarabocchia

David Tarabocchia

Principal, CIO Advisory , KPMG US