While COVID-19 has had an immeasurable impact on the daily lives of consumers across the US, the impact for Consumer & Retail companies has varied significantly depending on the type of consumer, product set and channels these companies serve. As consumer-facing organizations adapt to the “new normal,” it is important to understand that the consumer is evolving at a rapid speed.
To help our clients understand and predict the lasting impacts COVID-19 may have on consumers, KPMG recently launched a survey series, currently in its 2nd release of 1,000 consumers across the United States to gain perspective on key themes emerging around consumer behaviors, purchasing patterns, and economic impact.
Consumer pulse survey report | COVID-19
Consumer Pulse Survey Webcast Polling Results