In a matter of weeks, COVID-19 has spotlighted just how much economic power has moved to the customer and how that shift has widened the divide between digital haves and have nots. Companies are now more aware than ever that e-commerce activity is essential and that they need digital strategies for getting there.
We believe connected commerce will be the foundation for successful, resilient businesses during COVID-19 recovery. Data and analytics will allow organizations to deeply understand who their customers are, what products they want, and what induces them to buy. And technology will provide opportunities to aggressively pursue scale and increase speed to market while reducing costs.
Access the replay where our KPMG LLP executives discuss the following topics:
- how to assess your organization’s e-commerce strengths and weaknesses
- the digital strategies of build, buy, or partner and how to determine which one is best for your business
- the transformations—technological, organizational, and process—that enable companies to “catch the wave” of economic recovery.