Maximize marketing value through finance and marketing collaboration

Webcast overview

It is safe to say that 2020 has pushed organizations to reevaluate their financials and get the greatest value out of every dollar spent. CFO and CMO collaboration can support smarter marketing decisions across key elements of the marketing portfolio—campaigns, martech, content, agencies and scenario planning.

Marketing makes up a significant investment for many organizations. Now more than ever, organizations need greater efficiency and effectiveness from their marketing spend. This requires organizations to maximize returns on prior and existing investments, effectively manage assets and agencies, improve campaign planning, and rigorously plan for multiple future state scenarios.

Join us on July 30, 2020 to hear Jason Galloway, Managing Director KPMG US Marketing Consulting, and Brett Benner, Managing Director of KPMG US Finance Transformation, discuss ways finance and marketing can collaborate to maximize value.

During this 60 minute webcast, we will explore:

  • the mandate for finance and marketers to collaborate to drive value
  • three recommendations areas for finance executives to work directly with marketers to maximize results
  • a 30-60-90 action plan your organization an address immediately to drive value.

Featured speakers

Jason Galloway

Jason Galloway

Principal, Advisory, US Customer Advisory Leader, KPMG US

Brett Benner

Brett Benner

Partner, Finance Transformation, KPMG US

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