Marketing mandate 2020: Increase plan and spend agility

Jason Galloway

Jason Galloway

Principal, Advisory, US Customer Advisory Leader, KPMG US

+1 636-614-4250

Marketing agility is an essential quality in uncertain times. An early warning system can help assess what is and isn’t working in order to better manage spend across the portfolio. Watch this webcast reply to learn from KPMG LLP's Jason Galloway, Jennifer Linardos and Pete Frend how to obtain higher returns from overall marketing campaign spend by actively reallocating dollars to areas of greatest opportunity.