Marketing agility is an essential quality in uncertain times. An early warning system can help assess what is and isn’t working in order to better manage spend across the portfolio. Watch this webcast reply to learn from KPMG LLP's Jason Galloway, Jennifer Linardos and Pete Frend how to obtain higher returns from overall marketing campaign spend by actively reallocating dollars to areas of greatest opportunity.
More webcasts in the series
How do marketers pivot plans to drive greater business outcomes with fewer dollars? Given these uncertain times, it's essential marketers get the highest returns from their marketing spend. In this four-part series, Marketing Mandate 2020: Pivot Your Plans. Optimize Your Spend., KPMG and CMO Council discuss how marketers can make smarter marketing decisions across key elements of their portfolio and provide a roadmap for maximizing value and efficiency.