Marketing mandate 2020: Optimize the value of content

Jason Galloway

Jason Galloway

Principal, Advisory, US Customer Advisory Leader, KPMG US

+1 636-614-4250

Marketers can spend a third of their marketing budgets on content, yet content marketing is riddled with inefficiencies. Watch this webcast replay to learn from KPMG LLP's Ryan Doubet and Maryam King about restructuring agreements to support content reuse, and creating future content efficiently and cost effectively.  CMO Council's Sally Lopez moderates.