Marketing mandate 2020: Optimize the value of content

Jason Galloway

Jason Galloway

Managing Director, Customer Advisory, KPMG US

+1 314-244-4102

Marketers can spend a third of their marketing budgets on content, yet content marketing is riddled with inefficiencies. Watch this webcast replay to learn from KPMG LLP's Ryan Doubet and Maryam King about restructuring agreements to support content reuse, and creating future content efficiently and cost effectively.  CMO Council's Sally Lopez moderates.


More webcasts in the series

How do marketers pivot plans to drive greater business outcomes with fewer dollars? Given these uncertain times, it's essential marketers get the highest returns from their marketing spend. In this four-part series, Marketing Mandate 2020: Pivot Your Plans. Optimize Your Spend., KPMG and CMO Council discuss how marketers can make smarter marketing decisions across key elements of their portfolio and provide a roadmap for maximizing value and efficiency.