Marketing mandate 2020: Maximize returns on martech spend

Jason Galloway

Jason Galloway

Principal, Advisory, US Customer Advisory Leader, KPMG US

+1 636-614-4250

Marketing technology (martech) is often a significant investment that yields limited returns. Marketers already have a sizable martech stack, but much has been underutilized, is under-performing or sitting idle. Watch this webcast replay to learn from KPMG LLP's Jason Galloway and Craig Rutkowske how to obtain greater returns from prior martech investments. CMO Council's Sally Lopez moderates.


Companion article