Now is the time re-think your agency management program and vendor pool to gain greater agility and develop supplier management programs that deliver the best outcomes. Watch this webcast replay to learn from KPMG LLP's Nathan Clark and Jamie Kim and INWK's Michelle Ganz how to obtain more competitive rates and lower overall costs of future creative content development and media purchases through more efficient agency management. CMO Council's Sally Lopez moderates.
More webcasts in the series
How do marketers pivot plans to drive greater business outcomes with fewer dollars? Given these uncertain times, it's essential marketers get the highest returns from their marketing spend. In this four-part series, Marketing Mandate 2020: Pivot Your Plans. Optimize Your Spend., KPMG and CMO Council discuss how marketers can make smarter marketing decisions across key elements of their portfolio and provide a roadmap for maximizing value and efficiency.