We are now solidly in the age of the customer, where empowered buyers demand new levels of engagement and personalization. Businesses must both adapt and enhance the way they interact with customers or they will struggle and perish.
KPMG understands the criticality of customer experience and has spent the last decade researching and working with consumers and brands globally to understand what drives customer satisfaction and loyalty. We believe the key is to strike the right balance between customer expectation and experience execution, and those who succeed are able to bring their vision to life in a way that creates economic value and better business returns.
On this 60 minute webcast, we discuss what it takes to deliver profitable, leading class customer experiences and how organizations tackle challenges along their journeys. Discussion topics include: