Almost half of all marketing organizations put themselves at risk by using less developed planning and budgeting methods. Are you a part of that half? Don’t be–it’s not worth the risk. When marketing lacks planning and budgeting muscle, CMOs struggle to effectively align and manage spend, leaving it impossible to form strategies, balance investment opportunity levels, predict future demand, and communicate the value of marketing investments.
Join KPMG and Aprimo as we uncover the major challenges you face in marketing planning and budgeting. We will show you key trends across industries and how leading marketers are adopting more dynamic processes which help ensure every marketing dollar counts. Don’t miss this opportunity to rebuild your planning and budgeting muscle!