In KPMG’s Customer-first podcast series, we bring you the latest insights from KPMG professionals on how today’s businesses are making the crucial transition to become more customer centric.
In this episode, we explore how sales organizations are transforming to respond to the changing marketplace, with our guests Walt Becker, US Sales Transformation Practice Leader, Danny Veksler, Managing Director of our US Sales Transformation practice, and Simon Hodson, US Sales Transformation Management Consultant.
The panel discusses how, armed with more information than ever before, customers are rewriting the rules of the sales game.
With this new landscape in mind, the panel discusses how outside factors are driving change for organizations, why it can be so difficult to adjust, and how sales strategies can make the shift from being largely company- or product-centric to being rooted in customer needs and intentions.
The conversation also covers what companies need to do now to get started on this journey, and what success will look like.