PODCAST

Top trends for 2018: Winning with customers

Julio Hernandez reveals how to prioritize a customer-centric perspective to drive profitable growth and compete for the future in an age of e-commerce.

Dec 13, 2017

In an age of e-commerce, customers have more power than ever before. And in order to drive profitable growth and compete for the future, successful organizations must prioritize a customer-centric perspective.

In the quest for customers, the battle ground is the customer experience. How will you engage your customers and go to market? How will you craft a satisfying experience for your customers and how will you take care of them afterward?

In this podcast, Julio Hernandez, head of KPMG’s U.S. Customer Advisory practice and Global Customer Center of Excellence, and Stan Lepeak discuss:

  • what Apple, Amazon, and Chick-fil-A can teach about perfecting the art of the customer experience
  • how organizations are navigating both competition from new players in the marketplace and increasingly informed customers to compete for the future
  • how organizations are harnessing accelerated innovation and instant access to drive profitable growth
  • how CEOs can take advantage of emerging digital techniques to move their companies into the digital age.
Julio J. Hernandez

Julio J. Hernandez

Global and U.S. Customer Advisory Lead, KPMG (US)

Stan Lepeak

Stan Lepeak

Director, Shared Services & Outsourcing, KPMG (US)