In an age of e-commerce, customers have more power than ever before. And in order to drive profitable growth and compete for the future, successful organizations must prioritize a customer-centric perspective.
In the quest for customers, the battle ground is the customer experience. How will you engage your customers and go to market? How will you craft a satisfying experience for your customers and how will you take care of them afterward?
In this podcast, Julio Hernandez, head of KPMG’s U.S. Customer Advisory practice and Global Customer Center of Excellence, discusses: