The value of purpose-driven work

Matt Campbell discusses what purpose-driven work is, why it’s important, and how organizations can infuse a purpose culture both internally and externally.

In classic thinking, companies are in business to turn a profit and return value to shareholders. But today’s employees are seeking more than just a paycheck in return for supporting their employers’ profitability trajectory: they are seeking purpose-driven work. 

How important is purpose to employees and the businesses for which they work? A State of the American Workplace found that four in 10 employees are disengaged at work, which can lead to poor workplace culture, high turnover, and negative productivity. The results of a Northwestern University study found that organizations that are perceived as purpose-driven affect employees’ sense of meaningfulness at work. And a KPMG research study showed that 58 percent of companies with a clearly articulated and understood purpose experienced growth of 10+ percent growth as compared to their competitors. 

In this podcast, Matt Campbell, managing director in KPMG’s People & Change practice, and Stan Lepeak sat down to discuss:

  • what purpose-driven work really means
  • what’s driving the purpose movement (hint: it’s not just Millennials)
  • ways organizations can define and infuse a purpose culture.
Matt Campbell

Matt Campbell

Managing Director, People & Change, KPMG (US)

Stan Lepeak

Stan Lepeak

Director, Shared Services & Outsourcing, KPMG (US)