In classic thinking, companies are in business to turn a profit and return value to shareholders. But today’s employees are seeking more than just a paycheck in return for supporting their employers’ profitability trajectory: they are seeking purpose-driven work.
How important is purpose to employees and the businesses for which they work? A State of the American Workplace found that four in 10 employees are disengaged at work, which can lead to poor workplace culture, high turnover, and negative productivity. The results of a Northwestern University study found that organizations that are perceived as purpose-driven affect employees’ sense of meaningfulness at work. And a KPMG research study showed that 58 percent of companies with a clearly articulated and understood purpose experienced growth of 10+ percent growth as compared to their competitors.
In this podcast, Matt Campbell, managing director in KPMG’s People & Change practice sat down to discuss: