Today's job candidates are consumers who need the right value prop to work for you

Matt Campbell discusses why and how organizations need to create an employee value proposition that appeals to job candidates as consumers.

Not all that long ago, organizations were in the job seller’s seat. Candidates flocked to jobs that matched to their skills, offered some level of stability, or simply provided a paycheck. But talent acquisition has become a buyer’s market. Today’s job seekers have different priorities, needs, and desires. And through social media and sites like Glassdoor, they have easy access to information to help them decide if a company offers what they want.

In order to attract and retain the top talent they need to grow and compete, organizations need to carefully and purposely craft employee value propositions (EVP) that appeal to job candidates as consumers.

In this podcast, Matt Campbell, managing director in KPMG’s People & Change practice, sat down to discuss:

  • various consideration for developing a strong EVP
  • why it’s critically important to tailor the EVP by roles and across employee life stages
  • the role HR must play in systematically designing, actualizing, and consistently reevaluating the EVP.
Matt Campbell

Matt Campbell

Managing Director, Human Capital Advisory, KPMG US