Will cookies still be sweet under the CCPA?

As we all know from our professional and/or personal lives, cookies are small files that provide a web page or mobile app publisher with information about who you are.

In their early days, cookies did innocuous things like store your language preferences and save your password and log-in information. But today’s cookies are are more sophisticated: they provide publishers with increasingly detailed and personal profile data about you for advertising purposes. And publishers frequently provide that same data to third parties for their promotional use.

So, how will usage of cookie-collected data change with Europe’s General Data Protection Regulation (GDPR) and the U.S.’ California Consumer Privacy Act (CCPA)?

During this podcast, Steve Stein, co-lead of KPMG’s U.S. Information Governance and Privacy practice, and Jim Lai, a member of the firm’s Cyber Risk group, sat down to discuss:

• impending privacy directives and data sharing restrictions
• the “don’t sell my data” button that gives consumers the right and ability to stop businesses from selling their personal information
• what organizations should start doing right now to prepare for the cookie-oriented CCPA requirements.