Each year, sourcing and managing marketing investments becomes more difficult while simultaneously becoming more vital. This is particularly true as marketers face an explosion of customer touchpoints, growth of direct-to-consumer, escalating marketing/media costs, shorter product lifecycles, and the need for increased innovation. KPMG’s Marketing Transformation and Technology team believes a firm’s capabilities must be built to meet today’s needs and tomorrow’s ambitions. And, we bring the methods and expertise to allow companies to accomplish both.
We’re thrilled to be to be participating in our first ProcureCon Marketing conference, the only senior-level cross-industry event solely dedicated to the unique challenges of the procurement and sourcing of marketing resources. And we are pleased to be one of conference’s sponsors.
Here’s where you can catch some of KPMG’s thought leaders during ProcureCon Marketing
- Breakout panel: Craig Rutkowske, a director in KPMG’s Marketing Transformation Services group, will lead a panel of procurement and marketing leaders in a discussion, designed for non-technical professionals, about Martech trends and techniques. It will be an opportunity to ask questions about evaluating the various aspect of technology within your organization. The session is scheduled for day one, Monday, Nov. 18, at 3:00 p.m. . Craig will also introduce the Masters in Martech track at 1:50 p.m.
- Keynote: KPMG’s Jason Galloway, managing director, Customer Advisory, and Nathan Clark, director, Procurement Advisory, are joined by Sébastien Slek, executive director–Global Sourcing Marketing for WarnerMedia, to discuss how WarnerMedia procurement and other KPMG clients have taken on an expanded role to drive tangible business value. Hear them on day two, Tuesday, Nov. 19, at 11:20 a.m.
- KPMG booth: Stop by the “Solutions Zone”; we’d love to meet you. We’ll have some KPMG thought leadership on procurement trends to share as well as some giveaways. Find us in the Zilker Ballroom 1 & 2, Booth #303.
Looking forward to seeing you at ProcureCon Marketing.