Drive profitable growth in the digital age. Explore our publications on connecting customer experience across your organization.
How well do you know your customer? Customer insight is a vital strategic business asset but few companies are able to harness it effectively. In the second edition of our "Me, my life, my wallet" research we’ve continued our exploration of the multidimensional customer – what’s truly driving behavior and choices, and how this is set to change as the customer of tomorrow emerges.
Answer key questions to assess how customer-focused your business is in each of eight capabilities.
The diagnostic assessment results use charts to show how customer-centric your organization is against industry competitors and market benchmarks
Choose which benchmarks you want to appear on your graphical report, download and share.
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