Brand loyalty. Lower costs. Increased sales and profits. These are just some of the key benefits of quantifying the long-term value of customers. Getting it right requires the CMO and CFO to work together.
Companies that are trying to adopt the principles of native digital enterprises increasingly realize that there are several critical steps that they can’t ignore to achieve frictionless agility at scale.
Self-employment has been on the rise and is becoming widely referred to as the “gig economy.” With one in every three Americans working as a freelancer, this movement goes far beyond popular examples like Uber and TaskRabbit.
It’s an altogether too common scenario. A company makes a major technology purchase and spends large amounts of time, effort, and money implementing the new system. But once it’s up and running, it fails to deliver the expected benefits.