Brand loyalty. Lower costs. Increased sales and profits. These are just some of the key benefits of quantifying the long-term value of customers. Getting it right requires the CMO and CFO to work together.
Self-employment has been on the rise and is becoming widely referred to as the “gig economy.” With one in every three Americans working as a freelancer, this movement goes far beyond popular examples like Uber and TaskRabbit.
Self-driving cars will put a big dent in the lucrative collision parts business of original equipment manufacturers (OEMs). Learn how OEMs can transform to find ways to make up for this knock in profitability.