digital-identitys-role
digital-identitys-role
Insight

Digital identity's role in optimizing customer experience

Digital consumer identity is evolving from a security-focused capability to become a key element of customer-engagement strategies aimed at attracting and retaining customers and delivering new levels of value and growth.

As businesses become increasingly customer-centric, many are also discovering the importance of consumer identity as a significant customer-experience differentiator.

Digital consumer identity is evolving from a security focused capability to become a key element of customer engagement strategies aimed at attracting and retaining customers and delivering new levels of value and growth. Simply put, organizations that are elevating their approach to digital or consumer identity beyond security compliance are transforming the way they deliver value to their customers and businesses.

Digital identity’s central role in forging the personalized customer experience — bringing together ease-of-use and accessibility with security, privacy and control of consumer data — should be a key component of any organization’s digital transformation agenda today