KPMG developed a customer-centric mobile app that empowered regional FirstBank to compete with national banking and financial services institutions.
KPMG led the initiative to develop mobile apps for FirstBank’s retail and commercial customers. To help the bank maintain its more than 50-year commitment to the ideal customer experience, we used a people-centric approach to offer its retail and commercial customers the convenience of an easy-to-use, device-independent mobile banking app.
Consider developing a hybrid native application. This will enable you to leverage your existing web development team’s skill sets for your mobile apps, instead of hiring additional resources with specific skills applicable only to mobile app development.
Use the same interface for customers accessing their account information via their laptop, iPhone or Android device, or even Apple Watch, to ensure correct and consistent queries and results.
Customers using their Apple Watch to access their bank account data need speed and at-a-glance capabilities. Trying to do too much, or treating it like a small phone, will significantly dissatisfy your customers.
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