Make marketing pay off

Marketing is often the second-largest line item in a company’s budget. And though the marketing function is critical, it tends to be the least examined in how well its dollars are being put to work.

Pressure to prove the value of marketing is at an all time high, but marketers often struggle to understand how much money they are spending and on what – let alone the impact of that spend tied to performance.

KPMG Customer Advisory can help. We understand that developing an effective marketing strategy is critical to driving growth and staying competitive in today's market. We work closely with marketing leaders to identify and prioritize efficiencies throughout the marketing value chain, increase spend transparency, and repair disconnect between marketing strategy, planning, and execution.