Customer First: Real Insights

Generating actionable growth strategies with data at traditional banks requires agility, small data and a diverse culture.

How consumer and retail incumbents are using transactions to stay competitive

The collision-repair market will soon need new reliable sources of profit as smarter cars create safer roads and fewer accidents.

Financial services firms are dashing to adopt crypto and blockchain technologies through M&A. Here are some strategies for success.

Procurement’s relevancy relies upon creating a customer-centric experience for the internal customer.

Life sciences and healthcare organizations need to become future-proof from risk to gain an advantage with emerging technologies.

A new set of analytical and communications skills

CMOs need to work with their finance and procurement counterparts to understand the factors to manage marketing spend more efficiently.

Brand loyalty. Lower costs. Increased sales and profits. These are just some of the key benefits of quantifying the long-term value of customers. Getting it right requires the CMO and CFO to work together.

Together, CFOs and CMOs can identify the best strategy for building marketing’s financial acumen.

Marketing has access to more data, but struggles to get actionable insights. Determining the right metrics requires collaboration.

With the rise of the customer-centric enterprise, the chief operating officer is taking on a new role — the chief customer officer.

A winning customer experience begins with exceptional employee experiences. Gone are the days of traditional human resource functions.

You can connect anything, but if you don’t connect to people—you are missing the target.

Reimagining transportation by leveraging data creates greater efficiency and helps companies meet growing global customer requirements.

RBC embraces a customer-first methodology to revolutionize Canada’s banking systems and capitalize on consumer loyalty.

In today’s data-driven marketplace, ROI depends upon the chief marketing officer fostering a customer-centric organization.

Many companies are still struggling to understand and act on the new European Union Medical Device Regulation123 articles and 17 annexes

CIOs step up in the new battleground for business growth –- the customer experience.

The future is all around us – it just isn’t evenly distributed yet, observed futurist William Gibson, the seeds of the future are already sown and, if you look carefully, visible today.

Today’s companies need to take a hard look at how, and if, their organizational design is helping them meet customer needs and demands. By sitting back, businesses may soon find customers looking to spend their dollars elsewhere.

At top transformation priority: Enterprise-wide customer centricity