Customer First: Real Insights

We need to think like our clients. Anticipate their needs before they know they have them.

A lesson in customer experience excellence from a financial services leader: "Give customers a seat at the table"

The future of automotive innovation: the coming transition from Internal Combustion Engine to the Internal Computing Engine

Discover how top brands are delivering a high-quality experience - each time, every time.

Retailers need to look at store labor as an investment—not an expense

Early integration planning is key to realizing deal value in upstream oil and gas

Generating actionable growth strategies with data at traditional banks requires agility, small data and a diverse culture.

How consumer and retail incumbents are using transactions to stay competitive

The collision-repair market will soon need new reliable sources of profit as smarter cars create safer roads and fewer accidents.

Financial services firms are dashing to adopt crypto and blockchain technologies through M&A. Here are some strategies for success.

Procurement’s relevancy relies upon creating a customer-centric experience for the internal customer.

Life sciences and healthcare organizations need to become future-proof from risk to gain an advantage with emerging technologies.

A new set of analytical and communications skills

CMOs need to work with their finance and procurement counterparts to understand the factors to manage marketing spend more efficiently.

Brand loyalty. Lower costs. Increased sales and profits. These are just some of the key benefits of quantifying the long-term value of customers. Getting it right requires the CMO and CFO to work together.

Together, CFOs and CMOs can identify the best strategy for building marketing’s financial acumen.

Marketing has access to more data, but struggles to get actionable insights. Determining the right metrics requires collaboration.

With the rise of the customer-centric enterprise, the chief operating officer is taking on a new role — the chief customer officer.

A winning customer experience begins with exceptional employee experiences. Gone are the days of traditional human resource functions.

You can connect anything, but if you don’t connect to people—you are missing the target.

Reimagining transportation by leveraging data creates greater efficiency and helps companies meet growing global customer requirements.

In today’s data-driven marketplace, ROI depends upon the chief marketing officer fostering a customer-centric organization.

At top transformation priority: Enterprise-wide customer centricity