Something is broken in the world of marketing operations.
We know that MarOps is all about people, process, and technology – and when those pieces come together seamlessly, so does business value. But what is actually happening on the ground?
In a 2021 BrandMaker survey, a staggering 90% of CMOs expressed dissatisfaction with their company’s marketing technology.
CMOs are not alone. It’s not looking great for their teams, either: 33% of CMOs feel that their teams struggle to integrate and correlate data from across the company to draw meaningful insights, and 28% feel that their company’s current processes are inflexible – which in turn hampers their team’s ability to collaborate and make quick decisions.