To attract and retain talent, businesses must focus on the employee experience they are creating. With technology improving personal lives, employees expect to see the same intuitive and up-to-date technology at work. When it comes to HR, both current and prospective employees will expect improved experiences within recruitment, training and development, and collaboration and productivity.
AI drives employee engagement
In an interview with HR Technologist, I explain how employers can better the employee experience and help employees complete their jobs more efficiently using artificial intelligence (AI). Embedding AI into a company’s unique Employee Value Proposition is necessary to deliver on the talent brand and to drive engagement. Employers can leverage AI to create differentiated employee experiences in a variety of ways, which will only continue to evolve. We already see employers using AI to develop personalized compensation packages based on employee’s role, preferences and productivity; uncover insights on workplace trends and challenges, create stronger rewards programs and eliminate menial tasks.
Employees seek intuitive digital experiences
Millennials and Gen Z are digital natives, accustomed to convenience and desire by meaningful experiences. They’re looking for up-to-date and intuitive technology at work, which can be as simple as offering online training and development or as complex as eliminating “busy work” through automation.
Job differentiation, not elimination
While some employees fear that technology will eliminate their jobs, KPMG’s 2018 Global CEO Outlook survey revealed that 62 percent of respondents believe AI and robotics technologies will create more jobs rather than it eliminates. Employees will be able to focus on outcomes, rather than tasks, and reinvent and diversify their career paths, positioning them for more dynamic work experiences.
Creating a new culture
Trends in technology will change and the employee experience should evolve with that. HR leaders will need to look beyond an employee’s function in the organization to the totality of their experience. From hiring and onboarding, to management and team dynamics, to how they perceive company culture and more, every touchpoint plays a critical role in shaping an employee’s experience. AI will help paint this picture for executives so they can better attract, understand and retain employees, creating a stronger employee culture.
The new HR leaders: workforce shapers and employee experience architects
HR leaders in the digital age will have a more holistic understanding of technology’s impact on the employee experience and we will likely see new specialist positions in the future. What we call the “Workforce Shaper” will be responsible for understanding the talent a business needs to succeed and finding the best way to fill the role with a mix of human talent, both permanent and flexible, and technology solutions. The “Employee Experience Architect” will work hand-in-hand with the “Workforce Shaper” to build an experience that meets the real-time demand of the organization’s workforce.
Learn more about the KPMG’s perspective on the future of HR and how organizations must respond to shifting workforce expectations, visit here. To read more from KPMG’s 2018 Global CEO Outlook and workforce development, visit here.