Insight

Russia-Ukraine war: Scenario planning for an uncertain future

How business leaders can prepare now for a range of possible outcomes

Per Edin

Per Edin

Principal, TMT Strategy, KPMG US

+1 408-367-6080

Kevin Bolen

Kevin Bolen

Principal, Growth and Strategy, KPMG US

Tim Mahedy

Tim Mahedy

Senior Director, Office of the Chief Economist, KPMG LLP

+1 415-963-5103

The Russia-Ukraine war is a geopolitical shock of historic magnitude. Its ultimate impact is highly uncertain but for corporate leaders, a “wait-and-see” approach isn’t an option. They can’t afford the risks of reacting too late and foregoing the opportunities to shape their own future.

In a new KPMG report, Scenario planning in response to the Russia-Ukraine war, we urge them to think ahead and plan for multiple possible futures, using an often-overlooked approach called integrated scenario-based planning. This is the least risky and most prudent thing to do.