Insight

Product technology strategy and value creation

Why a robust product technology strategy is critical in tech M&A

Steven Anthony

Steven Anthony

Managing Director, Strategy, KPMG US

+1 480-459-3732

Grace Wang

Grace Wang

Director, Deal Advisory & Strategy, KPMG US

+1 319-541-9739

With buyers paying top dollars for tech assets, a product technology strategy is more essential than ever to deliver on the expected value from the deal. That’s because what buyers do with the acquired technology products will determine the success of target integration and the transformation of the overall business, post-close.

In a new KPMG report, Product technology and value creation: How the right product technology strategy can help complex deals pay off, we explain the importance of both tech and non-tech buyers having a suitable product technology strategy from Day 1. Quite simply, getting this wrong means buyers risk value destruction and loss of market competitiveness.