Insight

Is procurement the secret to driving marketing value?

Break silos for stronger marketing spend

With today’s increasing uncertainty, marketers must find new ways to optimize their marketing spend, engage their customers, and deliver ROI.

A stronger relationship with procurement is one way for marketers to overcome the “creativity blind spot” and maximize their budgets. How do you partner with procurement today? Are you making the most of your marketing-procurement relationship?

We needed to modernize our marketing organization three years ago, and agency procurement and management was one of our pillars. The quality of work and the ideas we’re getting now are much more superior than what we were getting before.

Amy Lund, Vice President of Creative and Communications at E&J Gallo Winery

A novel approach to marketing technology: Putting value and customer first

Is procurement the secret to driving marketing value?

Break silos for stronger marketing value

Download now

KPMG Marketing Consulting helps some of the world's leading marketers make the right investments that deliver meaningful, sustained growth. At every step, we deliver insights that help you make decisions with precision and confidence. Together, we’ll turn opportunities into tangible, transformative results. Let’s start the conversation.