Today, many marketers are being forced to do more with less. Businesses continue to slash budgets while expecting marketing programs to prove their worth.
The good news is there are many ways for marketers to optimize spend and enhance returns. Pre-existing (and underutilized) marketing technology still has fruit to yield. Historic content can be repurposed and redeployed. Relationships with marketing vendors can be reassessed to deliver the most agile, cost-effective solutions. And, spend can be realigned to immediate areas of opportunity.
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