Some benefits of a successful NFT strategy include:
- New monetization options for existing IP
- A massively growing market for new content, IP, and brand stories
- New forms of customer engagement and community building
- Stronger incentives for super fan participation
- The opportunity to improve brand perception and enhance customer engagement in an emerging space
In this paper, we present a set of frameworks and considerations to help structure your thinking around NFTs and outline how your organization can enter the space in a way that aligns with strategic goals and operational capabilities.