Metaverse rising, as streaming skips a beat

KPMG conducted a survey of consumers to get a better understanding of their attitudes toward the metaverse, NFTs, and streaming services.

Metaverse

Roughly half of respondents interested in the metaverse indicated their primary interest was to make money.

Generation gap: Gen Z is not only the most knowledgeable around the metaverse, but they are also ready to build it. Across all generations, roughly 13 percent of respondents were planning to build a career in the metaverse, compared with nearly 21 percent of Gen Z respondents.

NFTs

Despite the recent decline in trading volume and value of NFTs, 22 percent of respondents still plan to buy/mint/sell NFTs in the next year. An additional 23 percent of respondents were unsure about their involvement but didn’t rule out engaging in NFTs.

Streaming

Entertainment isn’t recession proof after all: 20 percent of consumers have already canceled at least one service due to inflation, and another 37 percent would cancel if prices of other goods continue to rise.