MarTech spending is approaching $345 billion globally and marketing is a significant spend category in Fortune 1000 companies. Technology is taking the lead for marketers to deliver engaging and unified experiences. To maximize returns, organizations need to focus on the value of their MarTech and get buy-in to innovate and connect with customers.
Do you struggle to keep pace with MarTech innovation? From a multi-year strategic plan for MarTech, to a dedicated team, how well equipped are you to maintain a long-term MarTech strategy?