Insight

Are you maximizing your marketing technology?

Improve returns with value-led, customer-centric investments

MarTech spending is approaching $345 billion globally and marketing is a significant spend category in Fortune 1000 companies.Technology is taking the lead for marketers to deliver engaging and unified experiences. To maximize returns, organizations need to focus on the value of their MarTech and get buy-in to innovate and connect with customers.

Do you struggle to keep pace with MarTech innovation? From a multi-year strategic plan for MarTech, to a dedicated team, how well equipped are you to maintain a long-term MarTech strategy?

Rather than buying new technology or modernizing existing technology in the hopes of future-proofing the organization, marketers should lead with value and the customer journey.

Parth Patel, Director, Marketing Consulting, KPMG US

A novel approach to marketing technology: Putting value and customer first

The case for long-term MarTech strategy and assessment driven by business value and the customer journey

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KPMG Marketing Consulting helps some of the world's leading marketers make the right investments that deliver meaningful, sustained growth. At every step, we deliver insights that help you make decisions with precision and confidence. Together, we’ll turn opportunities into tangible, transformative results. Let’s start the conversation.