Insight

Maximize value from marketing spend

The case for advancing marketing plan and spend competencies

Jason Galloway

Jason Galloway

Principal, Advisory, US Customer Advisory Leader, KPMG US

+1 636-614-4250

Managing marketing investments has become both more difficult and more vital. Whether it is formulating strategy, budgeting, procuring, managing or measuring spend, each has a significant impact on a company’s top and bottom-line performance.

We believe the future belongs to firms that effectively manage and measure marketing spend with real-time visibility across operations. Marketing spend management is a strategic capability which will differentiate marketing winners from losers. Those that fail to build a strong plan and spend competency, unfortunately see negative impacts on marketing as well as enterprise performance.

 


Read our ebook to learn how you can manage talent, money and time effectively by running your marketing department the way great CEOs run their businesses.