Managing marketing investments has become both more difficult and more vital. Whether it is formulating strategy, budgeting, procuring, managing or measuring spend, each has a significant impact on a company’s top and bottom-line performance.
We believe the future belongs to firms that effectively manage and measure marketing spend with real-time visibility across operations. Marketing spend management is a strategic capability which will differentiate marketing winners from losers. Those that fail to build a strong plan and spend competency, unfortunately see negative impacts on marketing as well as enterprise performance.