Insight

Marketing plan and spend management

Build a future-ready competency

Jason Galloway

Jason Galloway

Principal, Advisory, US Customer Advisory Leader, KPMG US

+1 636-614-4250

Collaboration between marketing and finance has never been more important.

Working together, Chief Marketing Officers (CMOs) and Chief Financial Officers (CFOs) can ensure that decisions related to marketing spend are transparent, data-driven, and reflect both good fiscal management practices and the unique needs of a function that must be responsive to changing customer and market demands.

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