What are you in the mood to eat?
The evolving relationship between humans and food is changing demand and consumption.
When it comes to their favorite foods, consumers know what they want, as well as when and how they want it. Food and beverage companies need to understand why, as the evolving relationship between people and food is changing consumption patterns.
KPMG analyzed the latest signals reshaping food trends and identified six key dimensions that offer a pulse on changes in buyer behavior, plus one challenge. The results, based on both primary research and data analytics, can help the food and beverage industry better align investments, target marketing efforts and discover opportunities in time to gain table share in tomorrow’s changing markets.
The six key dimensions of food and beverage consumption today