Big, evolutionary change sometimes happens quickly. When the COVID-19 pandemic struck, the world screeched to a halt—then briskly shifted gears and embraced new digital ways of working, shopping, schooling and socializing.
This massive overnight transformation, jarring and challenging, set new standards for how organizations must think about digital transformation moving forward. Old ways and old speeds will no longer work. Customers won’t accept it and competition won’t allow it.
As businesses embark on these new approaches, the transformation journey itself must be squarely focused on outcomes because what companies need can vary significantly from one organization to the next—even when undertaking seemingly similar projects. Organizations must architect its transformation initiatives to achieve the very specific outcomes unique to its circumstances.